Apple Music Launches “The New East Coast” Playlist

On February 3rd, 2021 Apple Music launched three new regional playlists for hip-hop scenes in the Midwest, East Coast, and the Pacific Northwest. Specifically for the East Coast Playlist, it showcases artists from Boston, Rhode Island, and more. Apple Music’s Global Editorial Head of Hip-Hop and R&B stated “Launching these three new regionally-focused playlists allows us to shine a light on the vibrant local communities producing some of the most progressive sounds in hip-hop, It’s always been a priority to connect with artists and listeners at the community level as we champion discovery and emerging artists from across the map.” Continuing from Apple Music executives, programmer Cyle “Zini” Tahsini stated “Regional hip hop scenes have only grown in importance over the years and we’re confident these new playlists will help spotlight tomorrow’s superstars by giving them a global platform. We’re excited to accelerate discovery and connect artists with new fans.”

The New East Coast:

For a long time, saying “East Coast rap” was just another way of saying “New York rap”—understandable, given how seismic an impact the city had and continues to have on the culture. But while New York will always make waves, there are also incredibly fertile scenes in Philadelphia, Boston, New Jersey, Rhode Island, and beyond—a fact that life in the digital age has made clearer (and more accessible) than ever. So consider this playlist a rack focus: a broader look at a region that has been too narrowly defined for too long. From Maryland to Maine, radiating off I-95 here’s what’s happening in (ahem) East Coast rap now.

Listen on Apple Music HERE

The New East Coast Playlist includes Massachusetts artists such as Cousin Stizz, Dtheflyest, BIA, Michael Christmas, Connis, Vintage Lee, Luke Bar$, and more!

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Interview with Maybach Music Group's Smoke Bulga

Maybach Music Group’s newest artist and Boston rap pioneer Smoke Bulga sits down with Nick Fonzi from 617 Hip-Hop to discuss the day he signed with Maybach Music Group, his plans for the future, his acting debut and more! Check out his interview with 617 Hip-Hop! Smoke Bulga Bio: “Boston Emcee, Smoke Bulga, has one of the most decorated and respected resumes out of the emcees to taste superstardom from New England. Whether it be early smoke that was straight from the streets or the more refined and industry-ready artist that was seen on MTV, BET, and everywhere else worldwide, Smoke has never let his hometown down. (Smoke Bulga Spotify)”

Wavy Ry

Starting to make music at the age of fifteen, Wavy Ry considers himself as more than a rapper. He is an artist. Wavy Ry describes music as “an art, not a trend.” At the beginning of this year, Wavy Ry was able to release a track called “Replace You” which featured Chief Keef’s Cousin Matti Baybee. Wavy Ry had the opportunity to take a trip and stay in LA for a while to get in the studio and network. While talking about the trip, he mentioned “ I came across Paramount studios and locked in a session. Paramount has had so many great musicians that have recorded there. literally some of the people I grew up listening to have recorded their best tracks in Paramount Studios. So being there and walking through that type of Atmosphere, seeing all the plaques on the Walls from Ice Cube and Lil Wayne to Guns N roses, Linkin Park, Flo-Rida, so any of them throwback 2000 vibes were made there it was just dope to be there and actually record a song in the same booth as Icons.” He was

Greyhound

At age 11, Greyhound started to make music himself, he had also started playing the cello at the age of 8 and shortly after starting to make his music he pickup up the bass. At the time, he was into punk rock, and wanted to start a band with his buddies. He wrote his first rap at the age of 13 and was releasing his music on YouTube. He would record his music with his Rock Band USB mic. At the beginning he had a lot of doubters telling him his music sucked. At the time, Greyhound listened to them, however he kept making music, but wouldn’t release it publically. When he was 20, he decided that he wanted to finally release his music and stop selling himself short. Greyhound has now release an album, and doing lots of shows in the Boston area. One of Greyhound’s biggest influences in music was Eminem. Greyhounds said “I fell in love with rap through Eminem’s “Recovery” album. I was 12 when it came out.” Greyhound also mentioned “So ultimately, as cliche as it is for a white rapper

617 Hip-Hop

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